What does exclusivity mean in licensing terms?

• A. It indicates whether use rights are exclusive to one client or can be shared/non-exclusive.
• B. It refers to the duration of the license.
• C. It refers to the location of the shoot.
• D. It indicates the number of models involved.

Answer: (A)

Exclusivity in licensing terms is about who can use the work under the granted rights. When a license is exclusive, the client has sole rights to use the work in the defined scope (such as media, territory, and duration), and the licensor cannot grant the same rights to anyone else during that period. When it’s non-exclusive, the licensor can grant the same rights to others as well. This distinction affects control, potential reach, and often price. The other aspects—how long the license lasts, where the shoot takes place, or how many models are involved—are separate details and don’t define whether rights are shared or reserved.