What is the process of removing unrealistic color casts so that colors appear natural?

• A. Megapixel
• B. White Balance
• C. Rule Of Thirds
• D. Leading Lines

Answer: (B)

White balance fixes color casts by balancing the color temperature so whites and neutrals render correctly and colors look natural. Different light sources add different tints—sunlight can be slightly blue, tungsten bulbs add warmth, and fluorescent light can cast a greenish hue—so the image can look too warm, cool, or odd overall. White balance adjusts the camera’s color sensitivity (or the image in post) to neutralize those tints, using presets or a specific Kelvin value, or by matching a gray card for an accurate reference. When white balance is set correctly, skin tones read naturally and whites stay true.

The other options don’t control color casts: megapixels relate to resolution, while the other two are about composition, not color accuracy.